Put your business behind the car
A 1979 Formula Ford in the Emerald Cup championship, in front of the people who own, restore, and race classic cars across the Pacific Northwest. Packages start at $50.
Why partner
The right crowd
The Pacific Northwest Historics is the largest vintage road race in the region, with more than 200 cars in 2026, and the Emerald Cup put 28 of them on the grid. The paddock is open to spectators, too: owners, collectors, and business owners walk right up to the car and talk to the driver. Your logo starts a conversation.
More than a logo
Partnerships come with something you can use: a day in the paddock, a personal appearance by me at your company function, the car on display at your business or event for our Founding Primary Partner, or a mention in my race videos and posts.
Proven speed
A Club Ford track record at Qlispé Raceway Park and a championship fight in my rookie season, with onboard video from every weekend.
Packages
Every partner, at every level, is welcome in the paddock at every race. All packages are for the 2027 season. Prices are starting points: every package can be built up around your business.
Founding Primary Partner
from $5,000 per season
One available
Where you'll be
A custom helmet design built around your brand, worn at every race. Plus the center of the paddock backdrop and our crew shirts.
Also included
Paddock access at every race, your logo featured on the home page, in the media kit, and in my onboard videos, named in every video and post, the car on display at your business or event, and a personal appearance by me at your company function.
Associate Partner
from $1,000 per season
Two available
Where you'll be
A side spot on the paddock backdrop and a crew shirt sleeve.
Also included
Paddock access at every race, your logo on the home page, in the media kit, and in my onboard videos, and a personal appearance by me at your company function.
Race Weekend Partner
from $500 per weekend
One per Emerald Cup event
Where you'll be
The banner hanging under our tent for your weekend.
Also included
Paddock access at every race, with you and up to four guests hosted on your weekend, a mention in that weekend's race videos and posts, and your logo next to your weekend on the race schedule on this site.
Supporter
from $250 per season
Where you'll be
A small logo on the paddock backdrop.
Also included
Paddock access at every race, your name on the site, a thank-you post, and a print of the car.
Friend of the Car
$50 per season
Where you'll be
Your name on the backdrop's Friends of the Car panel.
Also included
Paddock access at every race, your name on the site, and a thank-you post.
Product Partner
In-kind
Where you'll be
Sized to the value provided. Brands from the car's era can appear on the car itself as historically authentic markings.
Also included
Paddock access at every race, logo on the site, and your product featured in content. Tires, fuel, parts, detailing.
Where your logo goes
SOVREN keeps the cars in period-correct livery, so modern logos go where the people are: on my helmet, in our paddock space, on the crew, and online.
Helmet
Founding Primary Partner
A custom design around your brand, worn at every race and in every photo.
Paddock backdrop
Primary, Associates, Supporters, Friends
Behind the car all weekend, where paddock visitors stop and talk.
Tent banner
Race Weekend Partner
Hanging under our tent for your weekend.
Crew shirts
Primary and Associates
Worn by the team all weekend.
Onboard videos and the site
Every partner, by level
Your logo on the home page, the media kit, and in my race videos.
Thank you to our partners
The businesses and people behind the car in 2027. Every logo links to the partner's website.
Friends of the Car
Names show up here as Friends of the Car sign on. Add yours for $50.
Questions
Can I sponsor with products instead of cash?
Yes. Tires, parts, fuel, and other racing products are all welcome.
Can I cover a specific cost?
Yes. Sponsor a set of tires, a weekend's fuel, or car prep between races, and see exactly where your support goes.
What if a race weekend is cancelled?
Your Race Weekend Partnership moves to the next event.
When does my logo go up?
From the first 2027 event, or the weekend you sponsor. A Founding Primary helmet design takes a few weeks to make.
Why isn't my logo on the car?
SOVREN's rules keep cars in period-correct livery, with no modern advertising. So your logo goes on the helmet, the paddock backdrop, the tent, the crew, and online instead, which is where people actually see it up close.
Let's talk
Tell me a little about your business and I'll reply within a day. Or email bill@billinaracecar.com.